the liberation / only jeans - branded e-commerse platform
An online interactive film experience. It’s a fashion catalogue, a movie, a game, a music video, and the world’s first on demand video retail environment. With a simple click at any time, the film freezes. Every item of clothing has been tracked and from here you can: browse, like, pin, tweet and buy. You also interact with the story. Amongst other things, steal jeans, that, if you’re lucky, are sent to you for real and for free. Finally your personal experience is summed up in a bespoke catalogue, so you can revisit the clothes you looked at, shop, share, download music and wallpapers.