PROFILE

ECD @ Media.Monks UK and consultant with 25 years of experience in progressive cross disciplinary advertising, brand building,  brand design, and UX.

My work strives for cultural and human relevance, combining contemporary behaviour, aesthetics, technology and tone to create genuinely meaningful brand expressions and interactions.

During my career as creative, CD and deputy ECD at Grey London, ECD at UncleGrey in Copenhagen, and most ECD at MediaMonks, I fostered agile and anti disciplinary creative departments, successfully pitched global business including Sony Bravia, Samsung Elite 21, Brewdog, Nokia and Tuborg, and designed internationally recognised and awarded identities, experiences and campaigns across a variety of categories, from fmcg to consumer technology and fashion, for brands including: Nike, Spotify, Timberland, The North Face. Lucozade, sony, Samsung, P&G, GSK, Mars Foods, Dairy Crest, Allianz, Emirates, Channel 5, Arla, Emirates, Bolia, Canon, Bestseller, Weber Grills, B&O Play, Nokia, Tuborg.