SONIA BRAVIA / BRINGING PICTURE TO LIFE
Sony Bravia XR is powered by has a unique cognitive processor that is able to reproduce moving images in the same way a human eye sees them. We were inspired by this collision of life and machine.
To visualise the essence of this incredible technology we had to revolutionise the animation process, by procedurally feeding an algorithm to interpret movements and behaviour found in nature. Our systematic form-finding algorithms could then be curated to generate stunning natural movements and motion.
