Stylepit / branded e-commerce platform

For the launch of STYLEPIT, we created an interactive online catalogue and fashion browser experience like no other. The solution was to exhibit their extensive range of brands in a unique interactive retail environment. We also created 3 TV spots, and 20 still photos to be used on the web.Within the interactive film you can shop, share and interact. You can control the motion of the film, toggling backwards and forwards and pause when something catches your eye. Every model has been tracked and when you click you are presented the clothes they wear.

The adaptive design was created specifically with mobile devices in mind, producing a seamless and full experience across all platforms.Already in the pre-launch phase, the campaign generated over 100.000 views, and selected fashion bloggers wrote about the STYLEPIT brand and the online fashion experience. Average time spent on the lookbook was 5 min and 30 sec, and new users increased with 192%. The result was a groundbreaking contemporary brand in a category flooded with generic offerings. 

casefilm